Black Friday 2026 falls on Friday, November 27. Cyber Monday is Monday, November 30. This page is where our deals will go live, and it is also where we publish the one number most stores bury: the last day you can order and still have it arrive before Christmas.
The date that actually matters: Monday, December 7
Every retailer runs a Black Friday sale. Far fewer tell you when ordering stops being safe. Here is ours, worked out rather than guessed.
We ship from a United States warehouse. Orders take 1 to 3 business days to process and 5 to 9 business days in transit. Working backwards from December 23, that makes Monday December 7 the last comfortable order date for Christmas delivery. A small number of items in our range ship from an overseas warehouse and take longer; those are flagged on their own product pages, and for those you should order by mid-November.
So the useful way to think about the season is not “Black Friday is the sale.” It is that Black Friday opens a ten-day window, and December 7 closes it.
What will be on offer
Specific discounts go live on this page on November 27. What we can tell you now is where they will be concentrated:
- Christmas lights and decor. Outdoor projectors, lighted garlands, flameless lanterns, inflatables and artificial trees. This is our deepest seasonal range and where most of the offers will sit.
- Audio. Wireless earbuds, bone conduction headsets and portable speakers, which are consistently the most-gifted category we carry.
- Smart home. Plugs, cameras, LED strip and ambient lighting.
- Desk and gaming. Laptop stands, desk pads and peripherals, for the person upgrading a home setup in the new year.
- Wearables. Smartwatches with calling and fitness tracking.
How to not miss it
Join our email list and we will send the deals the morning they go live, along with a reminder before the December 7 shipping cutoff. New subscribers also get $20 off orders over $75 with the code BRIGHT20, which you can use now rather than waiting for November.
Free shipping applies to every order over $50 all year, not just during the sale. Below that it is a $4.99 flat rate anywhere in the United States.
Buy the big things first
A piece of advice that will cost us a few Cyber Monday orders and save you a bad week in December. If you are buying something that has to be in place for a specific date, buy it in the first half of the sale window, not the last. Artificial trees, outdoor projectors and large inflatables are the items people order on December 5 and then spend two weeks tracking anxiously.
The smaller items, stocking fillers, earbuds, desk accessories, cables and lights, have far more slack in them. Those are the ones to leave until the end of the window if you want to spread the spending.
Shopping for the house or for people?
Two different jobs, and we have written a guide for each.
- If you are decorating, start with the 2026 Christmas decorating guide. It covers why a projector beats a string of lights on coverage, what separates a good artificial tree from a cheap one, and why built-in timers matter more than almost any other feature.
- If you are buying gifts, our gift guide for tech lovers is organized by budget, so you can shop by what you want to spend rather than scrolling a whole catalog.
You can also browse Christmas lights and decor directly, or see the full shop.
Common questions
Do I need a code for the Black Friday deals?
No. Sale pricing will show on the product pages themselves from November 27. The BRIGHT20 new-subscriber code is separate and is a single-use coupon on orders over $75.
Can I combine BRIGHT20 with Black Friday pricing?
No. BRIGHT20 is an individual-use coupon, so it applies on its own. In most cases the sale price will be the better of the two, but it is worth comparing before you check out.
When does the sale end?
Cyber Monday, November 30. The Christmas shipping deadline of December 7 is a separate date and applies whether or not anything is on sale.
What if my order does not arrive in time?
Contact us at [email protected]. Our full terms are in the shipping policy and the returns and refunds policy, which gives you 30 days from delivery.
Who are you?
Brightwell Market is operated by KJONGSys LLC in the United States. We ship domestically only. Every order is processed through a secure checkout, and support replies within one business day.
This page is updated as the season approaches. Bookmark it, or join the list and we will come to you.